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 Gary Khabinski – Co-Founder & CEO |
 As CEO, Gary is responsible for the strategic and long range planning of all divisions of B2B Soft. His primary focus is the strategic aspects of the company’s business development as well as oversight of business operations in both the U.S. & the Ukraine. Gary started in the software industry in 1997 as a Technical Business Analyst & System Administrator for Kliger-Weiss Info systems (KWI), a leader in outsourced retail software-based solutions for specialty retailers, such as Kenneth Cole, QVC, Swatch, United Colors of Benetton, Liz Claiborne, and Little Me. An early consulting engagement led to the development of a customized software platform to manage the client’s wireless retail business and two years later he left KWI to start his own software consulting company focusing on the wireless retail sector. In developing this business, Gary saw an unmet need in the retail marketplace for a business management solution at the point of sale and launched B2B Soft and its Wireless Standard software solution, which today is being used by hundreds of companies, from small retail operations to large corporate enterprises, as a way to better manage and run their business.
Gary is a board member of the MBS Business School and heads the external committee providing direction and guidance on programs and curriculum as they relate to commercial integration.
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| Igor Senchenko – Co-Founder & CTO |
 Igor Senchenko joined the company in early 2000, working with Gary Khabinski to develop the software platform that today is Wireless Standard. Prior to joining the company, Igor was a Senior Developer Analyst / Oracle DBA with International Securities Exchange of New York City.
As CTO, Igor oversees the company’s IT and development teams, and is responsible for all computer and network operations. Igor has a B.B.A. in Computer Information Systems with a minor in Finance from Bernard M. Baruch College.
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| Steve Orlov – Executive Vice President of Sales |
 Steve Orlov joined the company in 2003 to head B2B’s sales team, where he pioneered many of the strategic partnerships that have led to B2B’s current market success. Prior to joining B2B, Steven was employed by Comverse Network Systems as a business applications analyst. Comverse is the world’s leading provider of software and systems that enable multimedia network-based enhanced services.
As Executive Vice President of Sales, Steve is responsible for company sales strategy, new business development, strategic partnerships and overall sales performance. Under his leadership, the sales department plays an integral role in new product development, working closely with company clients to determine how Wireless Standard can evolve to meet their needs.
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| Russ Tepper – Director of Business Development |
 A 20-year technology veteran, Russ Tepper joined B2B in June of 2007 to establish B2B’s Business Development team. Before joining B2B, Russ ran his own consulting firm after serving as Director of Operations and Vice President – Market & Business Development for Lucent Technologies Optical Networking Group in Europe. During his tenure in Europe, revenues and market share increased in more than a dozen countries.
As head of B2B’s Business Development group, Russ is responsible for new business development, strategic partnerships and Mergers & Acquisitions. He is responsible for the evaluation of new market and growth opportunities and, under his guidance, B2B is expected to establish significant new wholesale and retail relationships.
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| Yuriy Grushevoy – Technical Director and IT Operations |
 As Technical Director and head of IT operations, Yuri oversees an Information Systems Department with 38 employees and reports directly to the Chief Technical Officer. He joined B2B in 2002 and directs an organization responsible for supporting the development of all internal and external applications and networking between the U.S. and off shore IT infrastructure. He is responsible for all aspects of the Wireless Standard development program, support of the custom software development organization and provides internal leadership in using technology to improve operational performance.
Before joining B2B, Yuri was the director of IT operations at the Kiev Development Group for 5 years, where he was responsible for managing complex technology projects associated with internal and custom systems development. His professional background includes experience in project management, IT development within the retail sector and development of small business software applications.
Yuri is a certified Microsoft developer and has had extensive training on other software platforms and technologies as well. He has also attended many professional programs on the management of IT organizations and his subsequent implementation of many of these practices within B2B has resulted in significantly improved productivity.
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