Gary Khabinski - Co-Founder and CEO
As CEO, Gary is responsible for the strategic and long range
planning of all divisions of B2B Soft. His primary focus is the
strategic aspects of the company's business development as well as
oversight of business operations in both the U.S. & the
Ukraine. Gary started in the software industry in 1997 as a
Technical Business Analyst & System Administrator for
Kliger-Weiss Info systems (KWI), a leader in outsourced retail
software-based solutions for specialty retailers, such as Kenneth
Cole, QVC, Swatch, United Colors of Benetton, Liz Claiborne, and
Little Me. An early consulting engagement led to the development of
a customized software platform to manage the client's wireless
retail business and two years later he left KWI to start his own
software consulting company focusing on the wireless retail sector.
In developing this business, Gary saw an unmet need in the retail
marketplace for a business management solution at the point of sale
and launched B2B Soft and its Wireless Standard software solution,
which today is being used by hundreds of companies, from small
retail operations to large corporate enterprises, as a way to
better manage and run their business.
Gary is a board member of the MBS Business School and heads the
external committee providing direction and guidance on programs and
curriculum as they relate to commercial integration.
Igor Senchenko - Co-Founder and CTO
Igor Senchenko joined the company in early 2000, working
with Gary Khabinski to develop the software platform that today is
Wireless Standard. Prior to joining the company, Igor was a Senior
Developer Analyst / Oracle DBA with International Securities
Exchange of New York City.
As CTO, Igor oversees the company's IT and development teams, and
is responsible for all computer and network operations. Igor has a
B.B.A. in Computer Information Systems with a minor in Finance from
Bernard M. Baruch College.
Steve Orlov - Vice President, Product Strategy
Prior to joining B2B, Steven was employed by Comverse Network
Systems as a business applications analyst. Comverse is the world's
leading provider of software and systems that enable multimedia
network-based enhanced services.
Steve Orlov joined B2B Soft in 2003 to head the sales
organization, where he pioneered many of the strategic partnerships
that have led to B2B's current market success.
His vision, talent, and understanding of customer demands in an
ever changing environment made
Steve the natural choice for the position of VP Product Strategy
He is currently responsible for all of product planning.
Don Rossi - Vice President, Sales and Marketing
Don Rossi joined B2B Soft in April of 2010 as Vice
President, Sales & Marketing. Don brings over fifteen years'
experience in wireless sales, business development and
Don started his career with IBM as a marketing representative
with a focus on communications and retail. A pioneer in the nascent
wireless arena, he managed carrier, OEM, retail, and strategic
partner channels, and sold early wireless solutions like internet
gateways, messaging systems, device management, and information
services for AirMedia, RTS Wireless, i3 Mobile and Intellisync,
which was later acquired by Nokia.
While Vice President of Sales at AirMedia, he introduced and
implemented the Software Alliance Program, a marketing program
designed for paging, cellular, and PCS carriers worldwide. Don also
held the position of Vice President of Worldwide Sales at RTS
Wireless and i3 Mobile. While at i3, Don was a member of the senior
management team which led the company to a public stock offering.
i3 focused on a customized news and content offering which
was delivered to wireless devices through network operators on a
Most recently, as Vice President of Sales & Business
Development at 3rd Dimension, he spearheaded their innovative
3rd Dimension Digital Media offering, bringing live video to
wireless devices with mobile advertising and marketing.
Selling into and managing products through carriers like
Verizon Wireless, AT & T and Sprint, as well as, strategic
industry partners like Motorola and Lucent, Don's keen sense of
sales and marketing has made him an expert within the wireless
Don graduated Summa cum Laude with a B.A. degree from the
University at Albany with a focus on organizational behavior and
economics and resides in Stamford, CT
Alex Kogan - Director of Sales
After graduating the College of Staten Island in 2005 with a
Bachelor's Degree, Alex Kogan joined B2B Soft as a Sales
Representative and enjoyed a successful sales career for the next
six years. During that time Alex showed a passion for servicing his
customers and continuously became directly involved in supporting
When B2B Soft looked to expand the executive team and place a
leader in the role of Director of Sales the search didn't last very
long. Alex was promoted in June of 2011, and today, works with our
New York City sales team and our Vice President of Sales, Don
Rossi, to provide point of sale solutions for over 4000 stores
B2B Soft offers its flagship point of sale system Wireless
Standard to control inventory and monitor sales, employee and
customer activity for the wireless industry. Recently B2B Soft has
introduced Retail Time, a solution for retailers that want the
benefit of a hosted solution.
Heather Sullivan - Director of Channel Sales
In 2010, Heather Sullivan joined the B2B Soft team as Director
of Channel Sales. Her role is centered around bringing on strategic
partners, identifying market needs for integrated solutions, and
new channel sales opportunities. Prior to joining B2B Soft,
she worked as a Regional Sales Director for Qpay, a transactions
services company specializing in payment processing systems in the
Telecommunication Industry. During her 4 years at Qpay, she
worked closely with B2B Soft to deliver a comprehensive solution to
the Qpay dealer channel. Most recently, Heather rounded out her
career with TARGUSinfo, a data solutions company, where she gained
valuable skills selling into Fortune 1000 prospects. Heather holds
a B.S. in Dietetics from the University of Connecticut and an MBA
in Strategic Management from the University of Illinois.