Gary Khabinski - Co-Founder and CEO

As CEO, Gary is responsible for the strategic and long range planning of all divisions of B2B Soft. His primary focus is the strategic aspects of the company's business development as well as oversight of business operations in both the U.S. & the Ukraine. Gary started in the software industry in 1997 as a Technical Business Analyst & System Administrator for Kliger-Weiss Info systems (KWI), a leader in outsourced retail software-based solutions for specialty retailers, such as Kenneth Cole, QVC, Swatch, United Colors of Benetton, Liz Claiborne, and Little Me. An early consulting engagement led to the development of a customized software platform to manage the client's wireless retail business and two years later he left KWI to start his own software consulting company focusing on the wireless retail sector. In developing this business, Gary saw an unmet need in the retail marketplace for a business management solution at the point of sale and launched B2B Soft and its Wireless Standard software solution, which today is being used by hundreds of companies, from small retail operations to large corporate enterprises, as a way to better manage and run their business.

Gary is a board member of the MBS Business School and heads the external committee providing direction and guidance on programs and curriculum as they relate to commercial integration.

Igor Senchenko - Co-Founder and CTO

Igor Senchenko joined the company in early 2000, working with Gary Khabinski to develop the software platform that today is Wireless Standard. Prior to joining the company, Igor was a Senior Developer Analyst / Oracle DBA with International Securities Exchange of New York City.

As CTO, Igor oversees the company's IT and development teams, and is responsible for all computer and network operations. Igor has a B.B.A. in Computer Information Systems with a minor in Finance from Bernard M. Baruch College.

Steve Orlov - Vice President, Product Strategy

Prior to joining B2B, Steven was employed by Comverse Network Systems as a business applications analyst. Comverse is the world's leading provider of software and systems that enable multimedia network-based enhanced services.

Steve Orlov joined B2B Soft in 2003 to head the sales organization, where he pioneered many of the strategic partnerships that have led to B2B's current market success.

His vision, talent, and understanding of customer demands in an ever changing environment made

Steve the natural choice for the position of VP Product Strategy in 2007.

He is currently responsible for all of product planning.

Don Rossi - Vice President, Sales and Marketing

Don Rossi joined B2B Soft in April of 2010 as  Vice President, Sales & Marketing. Don brings over fifteen years' experience in wireless sales, business development and marketing.

Don started his career with IBM as a marketing representative with a focus on communications and retail. A pioneer in the nascent wireless arena, he managed carrier, OEM, retail, and strategic partner channels, and sold early wireless solutions like internet gateways, messaging systems, device management, and information services for AirMedia, RTS Wireless, i3 Mobile and Intellisync, which was later acquired by Nokia.

While Vice President of Sales at AirMedia, he introduced and implemented the Software Alliance Program, a marketing program designed for paging, cellular, and PCS carriers worldwide. Don also held the position of Vice President of Worldwide Sales at RTS Wireless and i3 Mobile. While at i3, Don was a member of the senior management team which led the company to a public stock offering. i3 focused on a  customized news and content offering which was delivered to wireless devices through network operators on a worldwide basis.

Most recently, as Vice President of Sales & Business Development  at 3rd Dimension, he spearheaded their innovative 3rd Dimension Digital Media offering, bringing live video to wireless devices with mobile advertising and marketing.

Selling into and managing products through  carriers like Verizon Wireless, AT & T and Sprint, as well as, strategic industry partners like Motorola and Lucent, Don's keen sense of sales and marketing has made him an expert within the wireless applications space.

Don graduated Summa cum Laude with a B.A. degree from the University at Albany with a focus on organizational behavior and economics and resides in Stamford, CT

Alex Kogan - Director of Sales

After graduating the College of Staten Island in 2005 with a Bachelor's Degree, Alex Kogan joined B2B Soft as a Sales Representative and enjoyed a successful sales career for the next six years. During that time Alex showed a passion for servicing his customers and continuously became directly involved in supporting their needs.

When B2B Soft looked to expand the executive team and place a leader in the role of Director of Sales the search didn't last very long. Alex was promoted in June of 2011, and today, works with our New York City sales team and our Vice President of Sales, Don Rossi, to provide point of sale solutions for over 4000 stores nationwide.

B2B Soft offers its flagship point of sale system Wireless Standard to control inventory and monitor sales, employee and customer activity for the wireless industry. Recently B2B Soft has introduced Retail Time, a solution for retailers that want the benefit of a hosted solution.

Heather Sullivan - Director of Channel Sales

In 2010, Heather Sullivan joined the B2B Soft team as Director of Channel Sales. Her role is centered around bringing on strategic partners, identifying market needs for integrated solutions, and new channel sales opportunities.  Prior to joining B2B Soft, she worked as a Regional Sales Director for Qpay, a transactions services company specializing in payment processing systems in the Telecommunication Industry.  During her 4 years at Qpay, she worked closely with B2B Soft to deliver a comprehensive solution to the Qpay dealer channel. Most recently, Heather rounded out her career with TARGUSinfo, a data solutions company, where she gained valuable skills selling into Fortune 1000 prospects. Heather holds a B.S. in Dietetics from the University of Connecticut and an MBA in Strategic Management from the University of Illinois.