B2B SOFT AND TECHNOCEL TEAM UP TO REVOLUTIONIZE ACCESSORY ORDERING AND SALES PROCESSES FOR THE WIRELESS RETAIL INDUSTRY

New Integrated Solution Makes It Easier For Retailers To Manage Inventory And Increase Wireless Accessory Profits

Brooklyn, New York, March 27, 2008 -- B2B Soft, a business-to-business software solutions company specializing in Point of Sale solutions for the wireless/cellular retail industry, and Technocel Accessories of Simi Valley, CA, one of the largest wholesalers of aftermarket accessories in America, have teamed up to help wireless retailers sell more accessories at the point of sale.

Wireless retailers using B2B's Wireless Standard POS system can now access Technocel's complete product catalog in real time, as well as view stock count, place a direct order, and check an order's status from the point of sale terminal. This level of integration and automation effectively guides the salesperson and customer through the selection and purchasing process, making it easier for the retailer to generate revenue from Technocel's complete line of over 3,000 accessory items for more than 100 different brands of cell phones.

"Wireless accessories represent an untapped revenue source for many retailers, mostly because they don't know how to sell them, are unwilling to invest in inventory, and are unprepared to deal with the logistics of ordering and tracking," says Steve Orlov, vice president of sales for B2B Soft. "By teaming up with Technocel, we can provide real-time, integrated access to its product catalog at the point of sale, and automate the order fulfillment process through our point of sale software platform. In this way, we're offering wireless retailers a simple, seamless, single-source approach to generating new revenue from the sale of wireless accessories during the point of sale."

"Access through Wireless Standard allows the retailer to view our inventory, monitor product availability, place orders, adjust shipping and get real-time reporting on all aspects of your account without leaving your Point of Sale system,” says Iurii Caisin, Director of Technical Support at Technocel. "In the past, retailers needed to go through the time-consuming process of manually inputting product information and product codes, and risked selling only what was on their shelves or in stock. Now, everything is done electronically at the point of sale, giving the wireless retailer access to the widest possible product catalog. This saves time, reduces input error, and makes it easier for the salesperson to help a customer find what they need and place an order. Bottom line, it helps put more money in the retailer's pocket."

Wireless Standard is the base product of BTB Soft, built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available - Microsoft's .NETT enterprise-level technology. Some of Wireless Standard’s features include: Cellular POS, Product Management, Inventory Control, Employee Management, Carrier Activation Interface and Commission Tracking, just to name a few. Learn more about the product at http://www.wirelessstandard.com.

About B2B Soft

BTB Soft is a business-to-business software solutions company, specializing in applications for the wireless/cellular retail industry. More information about the company can be found at: www.b2bsoft.com

About Technocel Accessories

Technocel is one of the largest wholesaler of aftermarket accessories in America, providing its products to dealers, distributors and airtime carriers. Technocel has its corporate headquarters located in Simi Valley, CA www.technocel.com