B2B Soft and Hyperlink Team Up for E-Pin Integration

Brooklyn, N.Y. November 18, 2009 - B2B Soft, a business-to-business software solutions company specializing in retail management platforms for the wireless/cellular retail industry, today announced a new partnership with prepaid wireless refill distributor Hyperlink.

B2B Soft and Hyperlink have teamed up to provide wireless retailers with an integrated solution for selling electronic prepaid wireless airtime refills through B2B Soft’s retail management platform, Wireless Standard. The new feature will allow easy access to Hyperlink’s prepaid refill system that includes over 100 of the most popular wireless and international long distance carriers directly from Wireless Standard. The February 2010 integration will make the sale of e-pins seamless and straightforward by offering retailers speed, security, and accuracy, along with account reconciliation, all from one system.

The sale of e-pins in the past has, without integration, meant that retailers had to use an online system, then enter the entire transaction again into the POS to track the payment. With an integrated system, there is no need for double entries and no questions in tracking the cash payments. Prepaid pins have also come in the form of “hard cards”, but as physical inventory items they must be counted and tracked by retailers. One of their disadvantages is that they are easily stolen and have proven very difficult to track down and relocate without serious effort.

Along with reducing errors and fraud in airtime pin sales, access to e-pins via Wireless Standard will offer retailers increased sales versatility and streamlined reconciliation. B2B Soft clients will see greater flexibility with the ability to purchase and load prepaid airtime in any denomination whenever their customers desire, instantly. Airtime card inventory and shipping charges can be reduced or eliminated, sales space freed, and the entire sales process easily tracked and accounted for.

“One of the industry leaders in wireless point of sale software is now partnered with one of the industry leaders in prepaid refills, creating a viable solution for store owners that will greatly enhance their business,” says David Simkins, president of Hyperlink. “We very much look forward to a healthy and beneficial relationship both with B2B Soft and our customers.”

“B2B Soft is excited about partnering with Hyperlink and the opportunities for revenue that it provides our dealer base and prospective customers,” says Cliff Skene, B2B Soft’s Senior Business Development Executive. “This is one of many positive steps we are taking in the coming months to increase our value to the agent channel with enhanced profit models that will increase traffic and add revenue for our dealers.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations. www.wirelessstandard.com

About Hyperlink

Hyperlink is a wholesale distributor specializing in wireless distribution including Boost Mobile, as well as a Prepaid Refill System platform that includes over 100 of the most popular wireless and international long distance carriers. With 28 years of experience delivering quality results along with outstanding customer support, Hyperlink brings the best of both worlds: big enough for superior buying power yet small enough that you can talk to the owners. We work with small businesses to help them sell Prepaid Wireless Refills in order to increase their store traffic, revenues, and overall profitability with a level of service that is rare in postpaid wireless and nonexistent in prepaid wireless. For more information about Hyperlink’s services, please visit www.hyperlinkusa.com.