B2B SOFT PARTICIPATES AT SPRINT NATIONAL INDIRECT DEALERS SHOW

March 5, 2008 - New York - B2B Soft, a leading provider of point of sale solutions for the wireless retailer, has announced that it was invited to participate at the Sprint National Indirect Dealers Show held in Nashville, TN the week of February 25, 2008.

Sprint hosted the 2008 National Indirect Meeting, featuring the Solutions Fair – an unprecedented opportunity for vendors to showcase their products and solutions to over 1500 Sprint Indirect Distribution Partners and Sprint Lead Sales Teams during one comprehensive event. Attendees included Sprint’s Business Solution Partners (BSPs) and Mobile Virtual Network Operators (MVNOs), along with top performing Sprint Indirect Dealers, National Retailers, and On-line Authorized Representatives (OARs).

B2B Soft, as a valued Sprint Solutions Partner, was delighted to participate in this event, according to Russ Tepper, B2B’s Director of Business Development. “This was our first opportunity to get in front of Sprint’s entire Indirect Distribution Partners and Field Sales Team and present our products and services,” said Tepper. “I know that the dealers were excited about our product, Wireless Standard, and we look forward to working together with Sprint to provide the indirect channel with a solution that improves their productivity and profitability.”

B2B Soft also introduced recently developed interfaces with several of Sprint’s other solutions partners, such as PreCash and Brightpoint. These developments, along with its ability to interface with Sprint’s activation system (SNAP), allow B2B to offer Sprint indirect dealers an excellent retail business solution.

About BTB Soft

B2B Soft is particularly well known in the wireless/cellular retail sector, where over 700 companies with 3,000 storefronts nationwide maximize their wireless retail operations with B2B’s Wireless Standard POS solution. For over seven years, B2B’s customers have kept the company on the leading edge of software development through their growing reliance on Wireless Standard’s business management capabilities. B2B continues to meet the challenge with a strong management team and a support infrastructure committed to working closely with clients to ensure the evolution of its platform is always in sync with its customers’ business needs.