B2B Soft partners with Ruckus Marketing to Elevate its Core Brands

New York City. – April 27, 2010. - B2B Soft has partnered with Ruckus Marketing to modernize its image for the brand, its flagship product, Wireless Standard, and the newly released general retail RMS offering, Retail Time. Ruckus Marketing will be developing new world class branding, web properties, materials, and consulting to begin what promises to be a rewarding partnership. "As we continue to innovate, it is critical to ensure that the branding and messaging is consistent with the advancements we've made with the technology. We built this business to provide complete products. Products that satisfy both core business requirements, and the aesthetic requirements that make it a pleasant experience to work with them," says Gary Khabinski, CEO and Founder of B2B Soft. Currently, the company is in the process of "re-skinning" its Wireless Standard product, introducing a revolutionary new Graphic User Interface (GUI). The new GUI will streamline processes for the end-user and make the product functions more easily accessible. "We've listened to our customers, and are preemptively responding to what we already know they want to see in the future. This is an exciting time for us and we are looking forward to the launch in just a few months," says Khabinski.

As companies evolve in their product and service offerings it is important to keep up with the changing subconscious draw to aesthetics. Some notable brands going for new looks have recently been AT&T (An update of their logo and colors), JP Morgan Chase (A Color transformation), and Pepsi Co. (A logo transformation and packaging overhaul). Alex Friedman, President of Ruckus Marketing says “Evolving the core brands for B2B Soft will be essential for future growth. The software platforms they’ve created bring some of the most technologically advanced systems to the wireless and retail market. The brand and delivery methods we build will only help showcase this already outstanding value.”

“We are very excited and optimistic about this partnership and what it means for the future of our brands,” says Khabinski. “Ruckus Marketing is top of class in a quickly evolving industry, and we are looking forward to remaining ahead of the curve.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time. www.btbsoft.com

About Ruckus Marketing

Ruckus Marketing is an award winning digital marketing, branding, and advertising firm located in New York, NY. With fresh ideas, and unique insight, it helps to deliver core business messaging through superior creative execution and media vehicles www.ruckusmarketing.com.