B2B Soft Continues Growth, Adding Cliff Skene as Senior Business Development Executive

April 15th, 2009 - Brooklyn, New York, - B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, is pleased to announce the addition of Cliff Skene to its Marketing and Development division. Mr. Skene will act as Senior Business Development Executive, drawing on his considerable experience in strategic marketing, tactical sales, and key account management in the IT sector. With his addition, B2B Soft continues a period of growth in the face of tough and uncertain economic times, demonstrating its commitment to fostering relationships with dealers across North America.

Mr. Skene brings fifteen years experience in IT and sales to B2B Soft. For the past 6 years he led development of carrier specific integration and orchestrated exclusive partnership arrangements at iQMetrix. There he gained a reputation for building strong carrier relationships and for effecting vital product and system application development. His knowledge of the technical side of things and his insight gained from longevity in the field are seen as strong assets. “We’re thrilled to have Cliff on our team. He’s been around the block and knows how to read the industry,” says Steve Orlov, B2B Soft’s Executive Vice President of Sales. “He has a great track record with carriers throughout the continent, putting together high level partnerships and negotiating equitable contracts.”

Mr. Skene’s winning philosophy is based on creating and nurturing partnerships that clearly maximize value to the dealers—partnerships that generate revenue and traffic. He terms it “connecting the dots.” “Dealers need to be connected with companies that increase their revenue,” says Mr. Skene. “Success is built from active working partnerships; there are far too many empty partnerships with ‘preferred’ logo swapping that are really partnerships in name only. Creating a strong cooperative working relationship is the essential ingredient for driving innovation and profitability.”

The move to B2B Soft was an easy decision for Mr. Skene for a number of reasons. Its use of technology is on the forefront, it values and relies on its clients’ input, and it is quickly realizing its potential for growth, even in bad times. As a Premier Microsoft Partner, B2B Soft’s use of the Microsoft platform is on the leading edge as evidenced in the upcoming integration of its flagship product, Wireless Standard, with Microsoft’s PerformancePoint and SharePoint Servers. The goal is to put together a comprehensive business intelligence and portal package that puts the latest and most essential tools at the fingertips of B2B Soft customers.

A great deal of the company’s strength lies in its willingness to drive solutions for the dealers’ benefit. “Other companies decide what the dealers need, B2B Soft actively listens to the dealers and then responds with solutions that are what the dealers want,” says Mr. Skene. “While looking to the future, B2B Soft isn’t turning a deaf ear on what the dealers need now, today.”

While other companies are downsizing and trying to hang on during the latest economic turbulence, B2B Soft is one of the few companies actively growing, according to Mr. Skene. “B2B Soft is the rising player in the industry; it says a lot that the company is growing and moving forward through tough times. Any company can grow when things are rosy; it’s quite another thing, to bring someone on during challenging times, and continue growth in personnel and in product initiatives through the current market conditions.” It’s the mark of a successful company that’s intent on the future.

B2B Soft welcomes Cliff Skene’s collaborative approach, key business development sense, and knack for finding the right fit for the benefit of all. “We’re looking forward to his ‘turning things up a notch’ when it comes to strategic alliances,” says Mr.Orlov. “Cliff’s a straight player with a good eye for synergy between companies. He has a totally honest approach and he won’t steer clients in the wrong direction.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
www.wirelessstandard.com