B2B Soft in the Mix at Cricket’s Mid-Atlantic Wireless Dealer Gatherings for the Launch of its Innovative Wireless Service in the Washington D.C. and Baltimore Markets.

June 18, 2009 – Brooklyn, New York - B2B Soft, a business-to-business software solutions company specializing in retail management platforms for the wireless/cellular retail industry, announced its participation in Cricket Communications’ latest carrier events. The dealer shows, which took place on June 10th and 11th, were held in light of the upcoming June 23rd launch of Cricket’s wireless service in the Washington D.C., Baltimore, as well as the eastern shore and southern Maryland areas.

As one of Cricket’s valued partners and vendors, B2B Soft was invited to attend the D.C. and Baltimore area shows to meet with mid-Atlantic wireless agents as well as the Cricket management and executive teams. The two launch events were an opportunity for B2B Soft to showcase the capabilities of its retail management platform, Wireless Standard. Cricket sales and management teams were led on a product walk through and given an in-depth look at the various features that will help them have better control of their business as they expand into these new markets.

“We were delighted to meet with Cricket’s corporate department and their indirect agents, discuss their needs, and show them the advantages of Wireless Standard,” says Alex Kogan, B2B Soft’s Senior Account Manager. “In their fast, high volume business, having an easy to use, well integrated platform that streamlines the process on the front end, means that their employees will be spending more time satisfying customer needs and making transactions rather than redundantly inputting data. Wireless Standard’s strong back end reporting capabilities will be extremely valuable to upper management, enabling them to easily keep tabs on their inventory levels and sales activity across the stores.”

Cricket specific features, like integration with CINDI activation as well as with QPay, Cricket’s bill payment partner that provide for fast and efficient activation and a more accurate payment process were also demonstrated. “The response from the dealers at the show was that they are very happy to have B2B Soft on their side, providing solutions that are specifically tailored to their needs,” says Mr. Kogan. “With scattered retail locations and a large investment in inventory, having a centralized system with strong analytics and real time reporting is paramount to helping them make educated and most timely business decisions possible.”

“We’re looking forward to working with Cricket in the Mid-Atlantic region and providing a solution that will give them the answers before problems arise,” says Steve Orlov, B2B Soft’s Executive Vice President of Sales. “What’s great about an event like this is that it opens a really informative dialogue with the carriers and agents. We gained a lot of insight and solid, positive feedback. More importantly, we were able to hear and discuss their future needs—because we are always looking for ways to improve our platform and give agents the tools they require to be more productive and even more successful.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations www.wirelessstandard.com.

About Cricket

Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.