B2B Soft to participate in Verizon Wireless’ 2nd Annual Premium Retailers Summit in Chicago, September 24, 2009.

September 16, 2009 – Brooklyn, New York - B2B Soft, a business-to-business software solutions company specializing in retail management platforms for the wireless/cellular retail industry, announced that it will be attending Verizon Wireless’ 2nd Annual Premium Retailers Summit. The trade show and conference will take place September 24, 2009, at the Marriott Chicago Northwest, located in Hoffman Estates in Chicago, Illinois. Approximately 120 of Verizon’s indirect channel company principals, partners, and vendors from across the region are expected to attend.

B2B Soft is delighted to be participating in the upcoming event where it will be showcasing its retail management platform, Wireless Standard, and meeting with Verizon Premium Dealers to discuss their current and future needs. “We are very happy to be attending this event for the Premium Dealers Summit. It’s the first of many that we’ll be at across the country during the 3rd quarter of 2009,” says Cliff Skene, Senior Business Development Executive for B2B Soft. “The Premium Dealers are the guys that are still doing great business during what’s been a very challenging period economically. Changing offerings and focus to adapt to current market conditions means that dealers have to be able to react quickly—and to do that, they need the right systems and processes in place.”

B2B Soft will be demonstrating Wireless Standard’s latest features to Verizon’s Premium Dealers, many of whom already rely on the platform to keep them competitive and successful by providing them with the speed and flexibility to deal with rapidly changing plans, inventory, and offerings. Among them are strong back end reporting that easily tracks large and varied inventory as well as sales orders, an automated bill payment system for accurate and reliable billing, and an integrated phone/customer activation for quick and efficient activation at the point of sale. Streamlining the activation process where vital information including rate plan, mobile number, phone features, IMEI of phone, SIM cards, equipment specifications, and add-ons, all of which are downloaded instantly, cuts transaction times by 50 percent while sharply reducing the potential for errors and fraud.

Wireless Standard’s automatic sales and commission reconciliation will also be highlighted at the Summit. Simplifying the tracking and reporting process for Verizon’s agents ensures dealers with accurate and timely payments. “Dealer compensation, or more specifically, the tracking of dealer compensation, remains the most resounding issue for the channel,” according to Mr. Skene. “With the economy just starting to mend, the dealer channel banks on compensation checks, and needs the most effective way to handle disputes. We give them the best tools to do just that.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions, and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations. www.wirelessstandard.com

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving 87.7 million customers. Headquartered in Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.