Wireless Standard to Serve Up Enhanced Business Performance and Intelligence Toolset with Upcoming Integration of Microsoft PerformancePoint Server

March 7th, 2009 - Brooklyn, New York, - B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, today unveiled its plans to provide its client base with the latest and most powerful business intelligence toolsets. By mid July 2009, its flagship product, Wireless Standard, which is used by more than 700 companies, will feature full integration with Microsoft PerformancePoint Server.

Business Intelligence tools help retailers make important business decisions. As the marketplace continues to become ever more competitive, ever more sophisticated and versatile business intelligence tools are necessary for faster, more accurate data reporting and more flexible, customizable analysis of that data. Until now, lack of a cohesive and comprehensive toolset has made the gathering and interpreting of data a painful, slow, and laborious process. Data has to be input manually and often redundantly; different applications are needed to gather, quantify, and analyze that information; and, additional applications are required for disseminating the results. The result is that many companies don’t bother with all of the necessary steps, and fail to produce the data that could help them improve customer relations, increase profitability, and cut costs. The inefficiency of current systems prevents companies from even producing crucial, time-sensitive data.

B2B Soft has decided to further extend the range of Wireless Standard through integration with Microsoft PerformancePoint Server, giving its users access to one of the most comprehensive business intelligence toolsets available. Valuable, important, and far reaching budget projections, cost allocations, client and employee benchmarks, and sales forecasts, once the complex and even dreaded tasks of data gathering and interpretation, are now simple and painless to perform, and can yield highly effective and profitable results.

With Microsoft PerformancePoint Server integration, Wireless Standard improves business performance through access to powerful data analysis and subsequent visualizations for faster, better informed, and more definitive decision making. The versatile platform has the scalability and flexibility to address any organization’s unique needs. Crucial business information can be easily planned for, compiled, monitored, deciphered, and acted upon, all from within Wireless Standard.

Employees, executives, and managers can all work in sync, throughout the organization and across departments, contributing to the same plans and accessing the same information, ensuring consistency of objectives and improving performance. And Wireless Standard customers will benefit, at a glance, from the rapid insights made possible by the application’s comprehensive analysis tools like performance maps, decomposition trees, key performance indicators, dashboards, and scorecards.

Integration within the same application spells centralized control and administration, consolidated data gathering and reporting, and better managed workflow and submission. The results add up to better alignment of company purpose, improved individual accountability, and clearer understanding of data and issues, all leading to more effective decision making and increased organizational agility.

“Up to this point, Wireless Standard has been a solid and reliable product that answered market needs,” says longtime B2B Soft client Daniel Tilipman with Xpress Superstore a Sprint Platinum Partner. “We know that with the addition of PerformancePoint, we can rely on Wireless Standard to really give us a leg up when it comes to business intelligence.”

“We have searched for the right businesses intelligence solution for our customers for a long time,” says Steve Orlov, B2B Soft’s Executive Vice-President of Sales. “We wanted a truly powerful and flexible package, but also one that was cost effective so that all of our customers would be able to benefit from it. We’re happy to go with Microsoft PerformancePoint and we’re confident that with it, our clients will get the data and analysis they need.”

The solution has a lot to offer B2B Soft clientele. Over the course of the next few months we’ll be providing Wireless Standard users with a more in-depth look at the benefits of the upcoming PerformancePoint integration. We’ll discuss, in greater detail, its many features and their advantages.

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
www.wirelessstandard.com