B2B Soft Continues Innovative Growth with the Appointment of Don Rossi as Vice President of Sales and Marketing

April, 2010 - Brooklyn, New York, - B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, is pleased to announce the addition of Don Rossi as Vice President of Sales and Marketing.

Mr. Rossi brings over fifteen years’ experience in wireless sales and marketing to B2B Soft. Mr. Rossi started his career with IBM as a marketing representative with a focus on communications and retail. A pioneer in the nascent wireless arena, he managed carrier, OEM, retail, and strategic partner channels, and sold early wireless solutions like internet gateways, messaging systems, device management, and information services for AirMedia and Intellisync, which was later acquired by Nokia.

While Vice President of Sales at AirMedia, he introduced and implemented the Software Alliance Program, a marketing program designed for paging, cellular, and PCS carriers worldwide. Mr. Rossi also held the position of Vice President of Worldwide Sales at RTS Wireless and I3 Mobile. Most recently, as Vice President of Sales & Marketing at 3rd Dimension, he spearheaded their innovative 3rd Dimension Digital Media offering, bringing live video to wireless devices with mobile advertising and marketing.

Known as a motivated innovator who is customer centered, Mr. Rossi’s philosophy is to “treat customers the best way possible and they’ll always come back to you.” One of the strongest assets he brings to B2B Soft is his “team player” attitude which has fostered a dedicated and creative sales force and earned him a loyal following among carriers and corporate partners.

Rossi and B2B Soft are a perfect match; both pride themselves on listening to their customers.’ satisfaction. “It’s a perfect alignment of attitude and approach,” says Gary Khabinski, CEO of B2B Soft. “Don’s the perfect choice to advance B2B Soft’s growth in sales and strategic positioning.”

“This is an exciting time for B2B Soft,” says Mr. Rossi. “The company’s at a very significant point of growth, moving from the stage of a niche player to one that’s becoming a staunch and firmly established company—one that’s comfortable with and is actively embracing its role as a leader in wireless retail.”

Innovation remains top of mind for Rossi and B2B Soft. “We are excited about the re-launch and re-design of our website for Wireless Standard, the company’s flagship product. In addition, we’re introducing a new graphic user interface that brings our software aesthetic far into the future,”says Rossi. “I’m here to evangelize the company. I want carriers, partners, and our dealers to see us in a different light, not just as a leader and trailblazer, but as a long term vendor and strategic partner that they can always rely on.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time. www.btbsoft.com

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
www.wirelessstandard.com