B2B Soft Puts the Emphasis on Growth and Development Naming Lee Giller Director of Sales

June 1, 2010 - Brooklyn, New York - B2B Soft, a business-to-business software company specializing in business management and POS solutions for the wireless/cellular retail industry, is pleased to announce that Lee Giller has joined the company as Director of Sales.

Mr Giller brings considerable experience in wireless retail to B2B Soft as well as a reputation for promoting and driving rapid growth. He began his career in 1992 with Foot Action USA, a start-up sports specialty retailer, where he drove sales to $250,000 in its first year. He joined Sprint in 1998 as a Retail Channel Manager where he increased sales by 50% in his first three months.

While at Sprint he became a Retail Sales Manager, overseeing the growth of its sales force. Placed in charge of leadership development, he was responsible for employee guidance and promotion, taking numerous associates from retail sales into various management positions as the company expanded. As Manager of Sprint’s New York Area Service Center, he revamped their customer service protocols, and was instrumental in significantly reducing wait times for its 2000+ customers from days to a matter of hours.

Mr Giller rounded out his decade with Sprint as their NY Metropolitan Area Marketing Manager, where he spearheaded the creation, development, and execution of all marketing initiatives. Before joining B2B Soft, Mr Giller held the position of District Sales Manager with Radio Shack.

“We’re thrilled to have Lee leading our sales division at this stage of the game,” says Gary Khabinsky, CEO of B2B Soft. “We’re expanding our company, enlarging our dealer and partner base, and re-launching our flagship product, Wireless Standard, with a completely new and innovative customer interface. Lee’s proven record in management and sales during phases of strong growth, plus his commitment to employee development, makes him the right guy at the right time for B2B Soft.”

“I’m excited about bringing the next level of success to B2B Soft,” says Mr. Giller. “By that I mean increasing sales, working well with partners, advancing the B2B Soft brand. In short, taking the company from its position as a niche player in the wireless retail space to a serious competitor—one that has to be reckoned with.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and consulting services. Located in New York City, B2B Soft continues to innovate with its wide range of products such as Wireless Standard and Retail Time. www.btbsoft.com

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available—Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 4,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations. www.wirelessstandard.com