B2b Soft launching Marketing Campaign manager – all in one solution which enables marketing to clients via mail, email, sms and phone based on customer demographics, purchasing history and more.

November 1, 2008 - Brooklyn NY - B2B Soft, a business-to-business software solutions company specializing in business management and POS solutions for the wireless/cellular retail industry, announced new innovations in their Wireless Standard product.

Businesses in the 21st century need to know more about their customers and prospect base in order to improve customer satisfaction. B2B Soft’s clients need to know more about the criteria their customers find important. The more accurately the customers can be targeted, the better sales will be and the more repeat visits B2B Soft’s clients will receive.

The new marketing module increases marketing venues by allowing companies to target their customer base by interests, demographics, date of their cellular contract expiration, the type of plan purchased and the type of equipment purchased. In order to reach customers, Wireless Standard’s new marketing module allows customer contact through email, phone, short message services and mail merges.

“Our business focus is helping wireless retailers connect with their customers on a more meaningful level by providing comprehensive information about the customer base,” says Steve Orlov, vice president of sales for B2B Soft. “Our new marketing module lets our clients focus on the customers, cutting down on wasted marketing effort. Customers, meanwhile, only receive information that interests them. It’s a win-win situation.”

About B2B Soft

B2B Soft is an innovative software solutions company providing clients in a wide range of industries with business management, business automation, point-of-sale solutions and the consulting services they need to help them succeed in business. More information about the company can be found at www.btbsoft.com.

About Wireless Standard

B2B Soft’s base product, Wireless Standard, is built on a commercially secure and stable client-server model and created on the most advanced and reliable platform available - Microsoft's .NET™ enterprise-level technology. Wireless Standard was designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting, and Activation and Commission Reconciliation, to name a few. Today, over 3,000 wireless retailers deploy Wireless Standard at the point-of-sale for better business management and customer relations.
www.wirelessstandard.com